In 1938, Joe Sr. began buying the 162 acres of land he had farmed and nourished for many years. He had an intimate bond with the land and understood that the soil of the Russian River Valley was special. His son Joe Jr. shared this connection and intuitively set his sights on clones of grapes that would thrive in this unique spot.

Joe Jr.'s goal was to take advantage of the soil's diversity, as well as the vineyard's proximity to the ocean and the contours of the valley, which allowed for morning fog and cool evening breezes, both key factors in growing stunning grapes. For over 50 years, he has been doing exactly this and today Rochioli is renowned for the quality of its vineyards, fruit and, of course, the wine.

Today, Rochioli Vineyards and Winery is in the hands of the second and third generations, Joe Jr. and his son Tom Rochioli, the winemaker. They continue to tend to the vineyards every day, the same way they always have, with the intimate knowledge of the soil, the climate and grapes. It is with this philosophy that they have been successful as growers, and as winemakers of rich and elegant wines.